Interactive map of the Carpathian Mountains.
Objectives of the campaign: Create an interactive map of the greenest places of the Carpathian Mountains - a quiet place, about which you had no idea!
Assign the values of the brand. To convey message and opinion leaders to ensure "viral " spread by word of mouth.
This activity is in-line with the expedition, and at the same time, encourages consumers to actively participate in the activity.